Meta Lead Ads

Answer Meta Lead Ads leads on WhatsApp the moment they submit

Ciarem turns Instant Form submissions from your Facebook and Instagram ads into contacts, sends each new lead an approved WhatsApp template as soon as they submit, and saves the campaign and ad they came from.

Start your free 14-day trial
  • No credit card. Cancel anytime.

Ad leads go cold while they wait

  1. Leads pile up in Ads Manager and someone downloads a spreadsheet once a day.

    1. Each submission becomes a Ciarem contact on its own, with the answers in the fields you choose.

  2. By the time we call, the lead has forgotten they filled in the form.

    2. Pick an approved WhatsApp template and every new lead gets it as soon as they submit.

  3. We pay for ads but can't tell which campaign brought each customer.

    3. Save the campaign, ad set, ad and platform of every lead into contact properties.

Every answer in the right field

Name, email and phone map on their own. For your custom questions, choose a contact field or custom property under Question mapping, and for multiple-choice answers pick which option each one becomes. A lead that matches an existing contact by email or phone only fills empty fields, so nothing your team or the AI already set is replaced.

A WhatsApp reply in seconds, not tomorrow

Choose an Auto-reply template per form and every new lead gets it right after they submit. When they answer, the chat lands in your Inbox for your AI agent or your team. If the template can't go out, for example because the number isn't on WhatsApp, Ciarem can create a follow-up task so nobody falls through.

  • Any approved WhatsApp template
  • Each send charged at Meta's rate from your WhatsApp wallet
  • A follow-up task, due 24 hours after the lead, when the auto-reply can't be sent

Know which ad brought each lead

Under Tracking & ad data, save the form's tracking parameters, such as utm_source, and the campaign, ad set, ad name and platform into contact properties. A new contact keeps the campaign that first brought it in as its origin.

See what happened to every lead

The Lead forms table shows each form's submissions, contacts created and how many need attention. Each form's Submission history lists the contact created or updated, whether the auto-reply went out, and why a lead didn't become a contact.

How to get started

Connect your lead ads

  1. 01

    Connect your Facebook Page

    An admin goes to Settings, then Integrations, clicks Connect on Meta Lead Ads and signs in with a Facebook account that manages the Page.

  2. 02

    Map the questions

    Open each form under Lead forms, choose where every answer lands, and click Save changes.

  3. 03

    Pick the auto-reply

    Choose the WhatsApp template new leads get, and turn on the follow-up task if you want one when it can't be sent.

Frequently asked questions

Connect the Facebook Page that runs your lead ads, then choose an Auto-reply template on each form. Every new lead with a WhatsApp number gets it as soon as they submit.

Yes. Instant Forms from your Facebook and Instagram ads both belong to the Facebook Page you connect, and you can save which platform each lead came from.

The auto-reply is skipped and the reason shows in the submission history. With the follow-up task on, Ciarem creates a task due 24 hours after the lead submitted.

No. Only leads submitted after you connect the Page become contacts.

The integration has no fee and works on every plan. Each auto-reply is a WhatsApp template, charged to your WhatsApp wallet at Meta's rate.

Yes, with Connect page. Each Page can be connected to one Ciarem workspace at a time.

Related features

Your next customer already wrote to you.

Try Ciarem free for 14 days and see it answer with your information before your customers do.

Start your free 14-day trial
  • No credit card. Cancel anytime.