Meta Conversions API
Show Meta which WhatsApp ad chats turned into sales
When a contact from one of your click-to-WhatsApp ads reaches a funnel stage you choose, or confirms an order, Ciarem sends Meta an event such as Qualified lead or Purchase. Ads Manager shows those results next to each ad, and Meta can optimize for people who buy, not just people who start a chat.
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Ads Manager only sees half the story
Ads Manager counts chats started, not the ones that turned into sales.
Ciarem sends Qualified lead and Purchase events when those chats reach the stages you map.
Meta keeps bringing people who chat and never buy.
With purchase events coming back, Meta can optimize your ads for people who buy.
Setting up the Conversions API sounds like a job for a developer.
Turn on a WhatsApp line and Ciarem creates the dataset in Meta for you. Then map stages to events.
Your funnel stages become Meta events
Each funnel stage can send one event when a contact from an ad enters it, with an optional fixed value and currency, such as your average sale. Each event goes once per ad click, so a contact who returns to a stage isn't counted twice.
- Interested → Lead submitted
- Qualified → Qualified lead
- Won → Purchase
- Stages left on Don't send are never sent
Orders from the chat count as purchases
If your AI agent takes orders with the checkout module, keep Send confirmed checkout orders as Purchase on. Each order a contact from an ad confirms reaches Meta with its total and currency. In that case don't also map a stage to Purchase, or each sale counts twice.
Only the ad click, never the conversation
Ciarem only sends contacts who came from one of your click-to-WhatsApp ads, for 7 days after their latest ad click. Each event carries the ad click ID, the event and its value. No messages, names, phone numbers or emails are shared, and people who wrote without clicking an ad are never sent.
Proof it's working
Send a Test event from Ciarem with the code from Events Manager before real leads arrive. Recent events lists every event with its contact and whether it was Sent, Failed or Pending, and the top of the page counts what was sent and failed in the last 7 days.
How to get started
Turn it on
- 01
Enable Meta Conversions
An admin goes to Settings, then Integrations, and clicks Enable on the Meta Conversions card.
- 02
Turn on your WhatsApp lines
Under Lines, turn on each line that gets chats from your ads. Ciarem creates its dataset in Meta, or you paste the Dataset ID of one you already use.
- 03
Map stages to events
Under Funnel stages → events, pick an event for each stage that matters, then send a Test event to check the connection.
Frequently asked questions
Your next customer already wrote to you.
Try Ciarem free for 14 days and see it answer with your information before your customers do.
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