Author
Julian Ortiz
head of sales at Ciarem
Head of sales at Ciarem. Years of experience in conversational sales and marketing, helping clients get the most out of their channels. Writes and reviews the Instagram and Messenger guides, the channels businesses ask about most in demos.
Guides by Julian Ortiz
Instagram for business
Instagram for Business: The Complete GuideInstagram for business, explained simply: the account you need, how DMs and automation work, comment-to-DM, and how to turn Instagram into a sales channel.
Instagram for business
Instagram Business vs Creator: Differences and How to SwitchThe difference between Creator and Business Instagram accounts: what each unlocks, which one lets you automate DMs, and how to switch for free.
Instagram for business
Instagram DM Automation: Limits, Bans, and How to Stay SafeWhat Meta allows for Instagram auto-DMs, the limits that get accounts restricted, and how comment-to-DM and an AI agent reply to people who actually messaged you.
Instagram for business
Instagram Comment-to-DM: Turn Comments Into ConversationsComment-to-DM on Instagram, explained: how to auto-send a private DM when someone comments a keyword, what Meta allows, and how to make it actually convert.
Messenger for business
Facebook Messenger for Business: How It WorksMessenger for business explained: the Page inbox vs the Messenger API, the 24-hour window, message tags, and what it costs. In plain language.
Messenger for business
Messenger vs WhatsApp for Business: Which One Do You Need?Messenger and WhatsApp solve different problems: one lives on your Facebook Page and its ads, the other on a phone number. How to choose, or run both.
Glossary hub
WhatsApp and Business Messaging GlossaryEvery WhatsApp and business messaging term in plain language: WABA, BSP, Business Portfolio, templates, the 24-hour window, AI agents, and more.